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Israel in Need of Political Reform to Make Stable Government Possible, Experts Say_我的网站

A |     Last week, Israel's parliament voted to dissolve itself after the ruling Bloc of Change coalition had lost its paper-thin majority. Lapid, who served as the foreign minister in Bennett's cabinet and is also the leader of the largest opposition party Yesh Atid, assumed the office of prime minister until the next parliamentary elections scheduled for November. This will be the country's fifth snap vote in under four years.,The previous one took place in March 2021 after the parliament had dissolved itself due to the failure to adopt a state budget by the deadline. It ended with Lapid forming a coalition agreement with Bennett, who leads the right-wing Yamina political alliance, entailing a rotational two-year premiership.,Unique Coalition,The coalition created by Bennett and Lapid was the most diverse in Israel's history, consisting of parties that run the gamut from right to left, religious to secular, and even included an Arab party, the United Arab List (also known as Ra'am). Other coalition members included Yesh Atid, Yamina, Blue and White, Yisrael Beiteinu, New Hope, Labor and Meretz.,The coalition's diversity is explained by the shared desire to prevent Benjamin Netanyahu, the leader of the right-wing Likud party and a former prime minister, from once again taking power. However, the variety of political forces presented in the coalition also made it hard to sustain.,"The effort and the energy that were invested in maintaining the coalition government throughout this year actually exhausted the government and the people at the top, and they couldn’t really deal with certain issues that could have given them credit were they successful in surviving until the next elections," Tamar Hermann, a professor of political science at the Open University of Israel and academic director of the Viterbi Family Center for Public Opinion and Policy Research at the Israel Democracy Institute, said.,According to Itzhak Galnoor, a senior research fellow at the Van Leer Jerusalem Institute and emeritus Herbert Samuel professor of political science at the Hebrew University of Jerusalem, the Bennett-Lapid government should have invested much more effort in keeping the alliance together, which they failed to do.,"It was an attempt to save Israeli democracy, prevent corruption, show that a government can function without all those tricks and things that the Netanyahu government was notable for doing for many years. In this way, I mean the second part, they actually did succeed for a while. So, the main failure, as I said, was the problem of maintaining some politicians within the parties who knew exactly what they were getting into. It wasn’t just that the whole experiment was a failure, it was more of a personal thing," Galnoor said.,The expert also suggested that if the Arab political alliance Joint List, which was not part of the ruling coalition, had given its support to the government and overcome the personal animosity between them and the United Arab List then the coalition would have survived.,"So, it is difficult to say more than we have now personification of politics, which makes it very difficult to have a coalition and it does not matter even if we may have ten elections," Galnoor surmised.,Meanwhile, Liron Lavi, a lecturer and research fellow at the UCLA Y&S Nazarian Center for Israel Studies, drew attention to the changes in the Israeli political spectrum.,"'Right' and 'Left' are much less about the Israeli-Palestinian conflict- the main issue that has defined Israeli politics since 1967. Instead, the political axis in Israel is being re-shaped around issues of the state's Jewish identity and democracy," she stated, adding that "in light of this change, and until the political axis will be redefined and parties will realign themselves along it, we are expected to see more political instability in Israel in the near future.",Time for Change,The series of snap elections has revealed the issues with Israel's current electoral system, in which parliamentary seats are proportionally divided between parties and a ruling coalition must secure 61 seats in order to form a government. However, creation of a stable political coalition out of sprawling factions has become a daunting task. At the same time, parties are currently the least trusted political organizations in Israel, with people often having little idea what is the real difference between them, according to Hermann.,"Many parties do not even have platforms, so people vote by identification based on, as I said, the level of religiosity and past experience," Hermann explained. "The parties are, in a way, obsolete, but we don’t have any alternative channel for choosing the candidates for the national elections, so if the electoral system is changed, probably the parties will have to adapt and maybe become more relevant.",Galnoor, for his part, underscored the need to make sure the country has a stable government and ruling coalition, noting that the Israeli Democracy Institute suggested the following changes to the country's parliamentary system: making the head of the biggest party after the election the prime minister by default so they could form a governing coalition as well as introducing mixed elections, with some lawmakers representing geographic constituencies instead of being voted on via party lists.,"You have, let’s say, a member of the Knesset [who] represents the Negev, the south, he would have to represent all the people in the south. It would be Jewish and Arab and it would be Orthodox and non-Orthodox, so you would have a representative, a member of the Knesset, that cuts across the differences in society," the expert outlined the idea.,Shmuel Sandler, the professor emeritus of political science at Bar-Ilan University and a senior research fellow at the Begin-Sadat Center for Strategic Studies also called for electoral reform and hoped that a coalition without Netanyahu might implement it.,"He would try to go for a reform in which the head of the largest party is also elected as PM. But this does not assure stability," Sandler noted.。    

　    阿里云优惠券 先领券再下单        我们都知道，人的一生是分阶段的，不同阶段对应不同的名称，比如儿童、青年、成年、老年。咱们做电商的，拼多多店铺呢，也是有类似的几个阶段，分别是：起店、起量、稳定、衰落。

B | 就像对应一个人的一生一样，有始有终。

C |     话说我最近接了很多拼多多代运营的店铺，基本上以新店为主，每次接新店时都有点莫名的兴奋，因为拼多多起店是一个即刺激又惊险的活。    刺激的是想不想7天爆单，惊险的是爆单后会不会来个推广受限。

D | 当我接到一个新店时，就开始盘算了，这个店玩低价和玩高价，哪个能有利润？玩微付费或者玩强付费，哪个单量更多？    在正式起店之前，所有的一切都是猜想和预判，而实际跑出来的效果能不能达到之前的预期，这就是一个很让人兴奋的事了。    比如起店之前预判单月销售额能做到10W，且直通车投产比在4以上，实际跑了一个月，真的做到了，那种掌控全局的感觉是很不错的，人嘛，除了物质追求外，多多少少也要有点精神追求嘛。

E |     那么拼多多新店从0到1，如何顺利的起店呢？这里以我成功起的店铺为例，为大家简单分享下。    01    第一步：先确定品的玩法    我这边接了一个店之后，不是啥都不分析，直接把品上架就完事了。

F | 而是要先来一波市场分析，市场分析的目的是确定咱们这个品要咋玩。    就以接的某洗护品为例，确定做的品之后，我们会问甲方要2个东西，一个是产品图片，一个是产品成本（含运费）。

G |     产品图片是用来拍照识图，看看同款在拼多多上的卖价和销量的。

H | 而强调含运费的成本，这里面真的是有波血泪史的。    之前接的某个品，甲方说成本6块钱，我一看外面卖价9块一天五六百单，咱们成本6块，有的搞，然后就定价8块去开车，开了2天，甲方说，亏太多了。我说咋回事哇？咱们不是按照保本投产比来开车的吗？咋会亏呢？结果甲方说，现在卖一单亏3块。    最后弄明白了，甲方给的成本6块是不含运费的，算上运费的成本刚好是别人的卖价，你说这不是五雷轰顶的天坑嘛。    亏钱倒不是最重要的，最重要的是成本没优势和有优势的打法是完全不一样的，结果所有的定价和打法都要推倒重来，白白的浪费了一周时间。    后来我再问甲方要成本时，都会格外强调，含运费的成本，就没踩过这种天坑了。

I |     继续讲回那个洗护品，产品成本拿到是32，图片也拿到了，拍照识图，发现拼多多上同款定价高低都有，低的32块钱直接开卖的有，高的48、58一瓶的也有。

J | 又看了下这些链接的销量，单量都不多。    大致可以得出以下2个结论：这个品咱们是没有成本优势的；这个品市场盘子不大。

K |     对于这种品要怎么玩呢？肯定是强付费了。没有成本优势，一定是高价强付费。市场盘子不大，适合玩的就是多品铺货模式了。

L | 然后我们找甲方又要了四五款同类型产品，一起铺货来做了。

M |     确定品的玩法，本质是套用过去成功起店的产品模型，选对与之匹配的玩法是建立在做过N多产品基础上来的。

N | 如果你没玩过低价自然单，给你一个低价品，你可能想不到可以限额憋自然单的玩法。

o |     上次有个甲方问我们这边做代运营有啥优势？我回的是：我们最大的优势估计是经验比较多吧！毕竟啥品都做过，啥玩法都玩过。结果甲方把我删了！    这就有点尴尬了，看来做人太实诚有的时候也不一定是好事。    02    第二步：开车测数据    确定了打法，也就是定价和开车思路确定之后，接下来就简单多了，直接进入实操：上链接+开车。我有接过陪跑的，天天喊着店铺没单，我真的不想再说第八百遍：店铺就1条链接，起店的概率太低了。    想要单，先把链接数量做起来。对方嘴上说的：好的，知道了。一周后一看，店铺在架链接数量：1。

p | 你说这咋玩？开车测数据的前提一定是多上链接的，有的甲方问我们，一个月上几条链接，我的回答是：上到起量为止。

q |     现在大家明白了吧，店铺没有订单之前，除了上架+开车，不要想其他的。根据我陪跑过的学员来分析，但凡是整天琢磨黑科技，隐藏活动，卡大促这种偏门，不重要东西的，店铺没一个起得来的。    而闷头苦干，每天上架个十来条，上架后就去开车测试的，往往两三个月后店铺都能做到日销1K~3K以上。所以，有时候做人不要太精明，脚踏实地方能始终。    开车测数据测啥数据呢？一个是点击率，一个的是转化率。我现在的操作思路是，同品如果网上有素材的，先扒6~8张主图和2~3套SKU图过来，然后每张主图当首图去上一条链接。这些链接的标题和SKU做差异化。    测图的最大价值就在于：我特别看好的图，他点击率有的就是不行，我准备扔垃圾箱的图，点击率有的能做到10%以上。系统测图可以很好的规避掉主观误判。    我一次性上6~8条链接，测主图点击率同时测价格的转化。如果有跑出点击率10%以上的图，这波测试就算有收获，如果转化率还不低，那就是一石二鸟，一口吃掉2个大馒头。大多数情况下是能测出点击率高的主图，但转化不行。

r |     于是就会留下高点击主图，然后优化SKU布局，这种高点击主图再上6~8条，配合不同布局的SKU来测转化了。正常情况下，转化测通，起店基本上问题不大了。    03    第三步：活动放大单量    有点击有转化，且直通车不是很亏钱，下一步就是想办法去放大单量了。因为拼多多赚钱的前提是一定要有单量。

s |     如果没有单量，就算一单有50%的净利，也是没用的。那怎么放大单量呢？这里讲下我这边的做法。    前期测链接时，每条链接都会搞一个新客立减券，也就是链接的到手价最后一步，都是用新客立减券来实现的。目的是什么呢？不计入历史最低价。

t |     为起量链接报20981或者22660去做准备。如果一个链接上来就用限时限量购来做到手价，那完咯，等链接一天顶多100单，无法增长，想放大时，看到活动折扣8折、6折，是不是想sei的心都有了，为什么前期不用新客立减券呢？    04    最后    拼多多按照上面3个步骤来起店，成功率要远大于随意定价，随意开车。毕竟这都是成功起店的实操经验。    当然，这3个步骤不能说做到100%成功起店，如果真的能做到，那我就不是老虎讲运营，而是无上电商老祖了。    反正，只要品确实有搞头，别是那种1折都没人要的品，基本上定对打法，测好素材和价格，起店嘛，就是易如反掌的事了。    作者：老虎讲运营，运营书籍《全栈运营高手》作者；8年电商运营经验，千万流水项目操盘手，多平台专栏作家，专注产品运营与推广，擅长品牌打造和爆款链接制造，号称电商运营界扛把子。

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