一袋女王

苹果VR部门大裁员，VisionPro 2真悬了_我的网站

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苹果对 VisionPro 的收缩，还在继续。8 月 20 日，AppleInsider 爆料称，苹果刚刚裁掉了整支专门做 VR 开发的团队，至少 60 名员工受影响，涉及 Apple Vision Group 及类似岗位。 (ECNS) -- China's annual box office in 2026 has surpassed 26 billion yuan (approximately $3.6 billion), with total moviegoers exceeding 650 million and screenings surpassing 95.23 million, according to data from online ticketing platforms. The 2026 summer movie season has contributed significantly to market growth, with box office revenue, including advance ticket sales, surpassing 10.2 billion yuan. The 2026 summer movie season has made a significant contribution to market growth, with box office revenue, including advance ticket sales, exceeding 10.2 billion yuan. During the summer vacation, daily box office revenue has remained above 100 million yuan for 38 consecutive days. This year's summer season has featured more than 100 Chinese and foreign films, covering a wide range of genres. The comedy-drama Once Upon A Time in the Middle East, released on Aug. 11, has grossed more than 1 billion yuan within eight days, ranking fourth among summer releases in 2026. Set around a Chinese restaurant, the film explores themes of peace, food and cultural exchange through the stories of ordinary people, echoing with audiences through shared human experiences. Another domestic film, Dear You, tells a touching story of overseas Chinese, which has been released in overseas markets including Singapore, Malaysia, Australia, Vietnam and Thailand, with overseas box office continuing to grow. The animated film All Wishes Come True, inspired by the traditional Chinese legend of the Eight Immortals, combines Chinese aesthetics with modern animation techniques. The film has earned more than 1.6 billion yuan at the box office with releases planned in multiple overseas markets. Among imported films, Spider-Man: Brand New Day ranked third in the summer box office chart. The film was released in Chinese mainland theaters two days ahead of North America, highlighting the importance of the Chinese market to Hollywood studios. Another major Hollywood release, The Odyssey, was shot entirely with IMAX film cameras, which has earned more than 300 million yuan at the Chinese mainland box office. To boost movie consumption, the National Film Administration plans to provide at least 1.2 billion yuan in moviegoing subsidies throughout the year. Average ticket prices nationwide fell to 39.5 yuan in 2026, according to data from Maoyan Professional Edition, a Chinese ticketing platform. By the end of July, 363 new cinemas and 2,215 new screens had been added nationwide, according to the National Film Administration. Meanwhile, cinemas across the country have introduced dining, gaming, VR activities, and themed events, transforming traditional screening venues into broader cultural and social spaces. Advanced screening technologies have also become an important factor driving audience interest. Films such as Once Upon A Time in the Middle East and The Odyssey have used IMAX technology to provide more immersive viewing experiences. Industry experts noted that audiences are increasingly seeking high-quality productions and more immersive cinematic experiences, creating new momentum for the development of the film industry. (By Intern Liu Shuangjing, Zhang DOngfang)

。这不是苹果第一次被曝出「放弃 Vision」了。过去一年多里，围绕这支团队的消息一直是坏消息：负责人被调走、部门被拆散、产品被「搁置」。

B | 如果说前面这些还只是信号，这一次裁员，才是把苹果的真实战略摆上了台面：苹果已经不想再赌「头显」这条路了。

VisionPro 还在，团队没了苹果官方对裁员的消息既没有确认，也没有回应。时间回到 2024 年上市时，VisionPro 是苹果近年来投入规模最大的全新品类之一。为了开发这款产品，苹果曾经建立了独立的 Vision Products Group（VPG）。它同时负责 Vision 的硬件和软件，组织形态与 iPhone、Mac 等成熟产品线有所区别。而就在一年多前，彭博社的马克·古尔曼就报道过：苹果已经拆散了曾经的 VPG。这个团队本来是苹果空间计算业务的核心，把 Vision 的硬件和软件攥在一个组织里；拆散之后，人员被分流到苹果更大的硬件工程和软件工程部门。

C | 原负责人 Mike Rockwell 被调去负责 Siri 的整改，从硬件部门掌门人变成 AI 助手项目负责人。

D | 换句话说，早在这次裁员之前，「苹果 Vision 团队」作为独立建制就已不存在。

E | 这一次至少 60 人被裁，意味着这种调整还在进一步深入。根据 AppleInsider 的说法，被裁人员包括一整支负责 VR 开发的团队。如果消息准确，苹果砍的是 VR 方向的研发力量，不只是管理岗和重复岗。这与苹果最近一年的产品路线变化基本一致。去年 10 月，苹果还给 VisionPro 做过一次硬件更新，将芯片升级到 M5，渲染像素数量提升约 10%，最高刷新率达到 120Hz。但产品基本形态没有发生变化，价格仍然高达 3499 美元。此后受存储器成本上涨影响，今年 6 月美国售价又进一步上涨至 3699 美元。

F | 与此同时，原本被认为能够扩大 Vision 产品受众的低价版本，前景却越来越不明确。今年 7 月还有消息称，三星显示已经停止开发一项与廉价版 VisionPro 相关的显示组件。一边是现有 VisionPro 小幅更新、继续维持高价，另一边是低价产品推进受阻、研发团队继续缩编。苹果没有宣布放弃 VisionPro，但资源投入上，传统 VR 头显已经不再是优先方向。

头显退场，眼镜接棒苹果对「空间计算」没有失去兴趣。两个月前，苹果 visionOS 产品营销高级总监 Steve Sinclair 在被问到 VisionPro 是否已经「被冷冻」时，还公开否认了这种说法。他的表态是，空间计算目前仍处于早期阶段，苹果还在继续学习和投入。visionOS 27 的更新，以及 VisionPro 在消费、企业和医疗等场景中的应用，都是苹果继续投资这个平台的证明。更准确地说，苹果调整的是用什么设备承载空间计算。AppleInsider 的报道点得很直白：苹果的优先级正在转移，资源越来越多地流向 AI 智能眼镜。

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图｜Gizmodo

图｜Gizmodo根据此前的爆料，苹果的第一代 AI 眼镜预计在 WWDC 2027 上亮相，同年晚些时候发售。它依赖摄像头、Siri 和 Visual Intelligence，注意，不搭载 AR 显示屏。也就是说，这跟 Meta 的雷朋智能眼镜是同一个路线：轻量、日常、挂在脸上，而不是盖住你的眼睛。这也解释了为什么苹果可以一边继续维护 visionOS，一边缩减 VR 团队。VisionPro 过去几年积累的摄像头、空间感知、计算机视觉、人机交互等技术，是苹果压上真金白银换来的资产。其中相当一部分能力都可以迁移到智能眼镜、带摄像头的 AirPods，以及其他 AI 穿戴设备上。

图｜Apple