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    天使之翼 2026-08-26

    分类: 脱口秀大会

    天使之翼

    CPC、CPM、CPA、CPS是什么意思?广告联盟计费模式一文搞懂_我的网站

    春风十里不如你

    一 |     

         一键部署OpenClaw        

         

        

          刚接触广告联盟的人,看到CPC、CPM、CPA、CPS这一串英文缩写容易犯晕。    

    Chinese and American college students pose for a group photo at Tsinghua University's sports complex in Beijing, capital of China, Aug. 16, 2026. (Xinhua)
        Chinese and American college students pose for a group photo at Tsinghua University's sports complex in Beijing, capital of China, Aug. 16, 2026. (Xinhua)As the buzzer sounded, bench players sprinted onto the court, joining their Chinese and American teammates in a huddle, bumping fists and cheering, as they celebrated a hard-earned victory.
    On the basketball court, young players from the two countries came together as teammates, rather than competitors.
    The basketball games, held at Tsinghua University's sports complex in Beijing over the weekend, featured 16 U.S. players teaming up with their Chinese peers in separate men's and women's games, with players from both countries mixed on each team.
    The games were a highlight of the 2026 Sino-U.S. Summer College Basketball & Youth Exchange, a six-day program that brought together U.S. students from universities including Stanford University, Harvard University and Yale University.
    Co-hosted by China Center for International People-to-People Exchange (CCIPE) under the Ministry of Education and Tsinghua University, the program combines basketball competitions with activities including campus tours and cultural experiences to deepen exchanges, cultivate sportsmanship, and promote communication, understanding, friendship, and cooperation among younger generations on both sides.
    "I'm so excited," said Lily Brown, a 20-year-old student from Bates College, after her team won. "Everyone had really good hustle, and everyone was attacking the basket really well and shooting with confidence."
    After training with her Chinese teammates for several days, Brown said that despite the language barrier, they shared much in common, from movies and entertainment to social media.
    "We communicate through basketball," she added.
    That shared language is at the heart of the program's mixed-team format, according to J.R. Carnegie-Hargreaves, the U.S. delegation's team leader.
    "The shared pursuit of basketball creates a common ground, and from that, mutual trust and friendship take root," he said.
    The idea of using sports to bring people together has a long history in China-U.S. relations. In 1971, a U.S. table tennis team made a historic trip to China, marking the reopening of channels for friendly people-to-people exchanges between the two countries.
    This April, Chinese and American young people gathered for events marking the 55th anniversary of Ping-Pong Diplomacy.
    Today, young people are increasingly seen as vital bridges in bilateral relations. Deputy Director-General of the CCIPE Cao Diefeng said at the opening ceremony that the program was designed to help young people from both countries not only get to know each other on the court but also step into each other's thoughts and daily lives.
    "Through firsthand experiences of the development story, cultural heritage and social landscape of each other's countries, they may come to see each other in a truer, fuller and more vivid light," he added.
    China launched an initiative in November 2023 to invite 50,000 young Americans to visit the country for exchange and educational programs over five years. According to China's Ministry of Foreign Affairs, more than 50,000 young Americans have since visited China, reaching the target two and a half years ahead of schedule.
    For many young Americans, the chance to explore China is an experience in itself. Jason Singleton, an 18-year-old student from Harvard University, said that he felt "blessed" to join the exchange program. It was his first trip to China after studying Chinese for about six years.
    "Not everybody in America gets the chance to see the Great Wall," he said, delighted to get immersed in the Chinese culture during the journey.
    For Cuyler Sparks, a high school student at Choate Rosemary Hall, the chance to learn more about Chinese basketball while exploring the country was one she couldn't "say no" to.
    On her first trip to China, time spent with her Chinese teammates has been just as memorable, especially trying local foods. Roast duck quickly became her favorite dish.
    "We don't know what some of the things are, so they explain to us how to eat them and what's really good," she said. "Just being together and trying to figure things out, even with the language barrier, has been really fun."
    For some participants, the exchange was more than just a first encounter; it was a chance to continue a friendship that had already begun.
    Xi Taicheng, a senior student from Tsinghua University who joined the event two years ago, was glad to meet some familiar faces again this time.
    "Playing alongside the U.S. players was always a refreshing experience," he said. During several days of joint training, they chatted about their studies, training and the Chinese Basketball Association (CBA), with the Americans curious about life and basketball in China.
    "I've made more new friends this time and added almost all the players on the U.S. men's team on social media," Xi said. "It's been really fun chatting and spending time together."
    。其实这四个东西就是广告联盟的四种计费方式,搞明白区别对你选联盟、选广告位都有帮助。

    二 |     

    CPC就是按点击计费,全称Cost Per Click。

    三 | 用户看到广告不花钱,只有点击了广告才算一次有效行为。广告主按每次点击付费,网站主按每次点击拿钱。Google AdSense主要以CPC为主,百度联盟也有不少CPC广告。

    四 |     

    举个例子:一个广告的CPC出价是2元,你的网站展示了1000次这个广告,有10个人点了,那你赚的就是10次乘2元等于20元。展示次数不直接产生收益,点击才是关键。    

    CPC适合什么网站?内容类网站、资讯站、博客这种,用户在浏览内容时看到感兴趣的广告顺手点一下,转化路径短。单价从几分钱到几块钱不等,看行业和广告主出价。    

    CPM是按千次展示计费,全称Cost Per Mille。不管用户点不点,广告在你网站上展示1000次就收一次钱。这种模式对流量大的网站比较友好,因为哪怕点击率低,光靠展示量也能赚一笔。    

    举个例子:CPM出价10元,你网站一天有5000次广告展示,那当天的CPM收益就是5乘10等于50元。CPM广告的品牌曝光类居多,单价相对低,但胜在稳定。

    五 |     

    CPM适合什么网站?流量大但点击率不高的网站,比如工具类、查询类网站。用户来了用完就走,不一定点广告,但展示量大,靠量也能赚。    

    CPA是按行动计费,全称Cost Per Action。用户不光要点广告,还得完成一个指定动作才算数,比如注册账号、填写表单、下载APP。单价比CPC高不少,但转化率低得多。    

    举个例子:一个游戏广告的CPA出价是30元,用户点了广告进入注册页面,填完手机号注册成功,你拿30元。但如果用户只点了没注册,一分钱没有。

    六 |     

    CPA适合什么网站?垂直类、有明确用户群体的网站。比如你做考研论坛,挂个在线教育机构的CPA广告,用户注册转化率会比较高。泛流量站做CPA效果通常不好。    

    CPS是按销售计费,全称Cost Per Sale。最彻底的一种,用户通过你的广告链接下单购买了商品,你才拿钱。佣金比例一般是商品价格的5%到50%,看品类。    

    举个例子:你在网站放了个淘宝联盟的CPS链接,用户通过你的链接买了一台3000元的手机,佣金比例3%,你赚90元。但如果用户点了链接没买,或者加了购物车但没付款,都没有收益。    

    CPS适合什么网站?导购类、测评类、推荐类网站。

    七 | 用户来你网站本来就是要做购买决策的,顺手通过你的链接下单很自然。比如“什么值得买”这种导购站,CPS就是主要收入来源。    

    四种模式怎么选?不用纠结选哪个,大部分广告联盟会自动匹配。你需要做的是了解自己网站的流量特点,流量大但点击率低就多争取CPM广告,内容垂直用户精准就多接CPA和CPS。

    八 | 实际操作中混搭效果最好,CPM保底加CPC增量加CPA/CPS冲高收益。

            
        

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    Current article:http://www.kelozhaichongbaoshuo.pics/90ru1/20260826/95154.htm

    Published on:07:37:17


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