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（活力中国调研行）“奔县”去山东：小城正成文旅新宠,（活力中国调研行）“奔县”去山东：小城正成文旅新宠_我的网站

A |     (ECNS) -- Olympic table tennis champion Ma Long on Tuesday invited young people from Taiwan to visit the Chinese mainland for sports training, competitions and study activities, as he addressed a cross-Strait youth exchange event held in Shanghai.    Ma said the Chinese mainland offers a well-developed training system, professional coaching and a strong sporting environment for both professional athletes and young people who enjoy sports.    Ma also recalled his first visit to Taiwan in late 2024 as part of a mainland university delegation. The group visited six universities, where he was pleased to find table tennis clubs and students who were enthusiastic about the sport.    At the forum, Ma presented table tennis paddles to young players who took part in a cross-Strait youth table tennis exchange tournament, expressing hope that they would make more friends through the sport.    (By Intern Yang Hongran, Zhang Dongfang)                    。    　　济南8月24日电 (国璇 李明芮)随着“特种兵”式打卡游的热度降温，以慢节奏、深体验为特征的“慢充旅行”正悄然成为出游新风尚。山东省文化和旅游厅党组副书记、副厅长刘少华24日在“活力中国调研行”山东主题采访活动情况介绍会上透露，山东的县域文旅正告别千篇一律，“奔县游”正在山东多地持续升温。游客在荣成市成山头风景区观海上日出。(无人机照片)李信君 摄　　这股热潮并非凭空而来。中国旅游协会发布的《2026年上半年旅游市场洞察报告》显示，上半年，县域旅游成为市场重要增长极，“宝藏小城”“奔县游”热度持续攀升，县域异地消费同比增长14.1%。小县城，正成为越来越多家庭周末出游、暑期度假的新选择。　　山东小城“出圈”各有门道。济南章丘明水古城将泉水、李清照、宋韵生活等地方元素嵌入夜游演艺和非遗手作；聊城临清深挖运河文化，打造大型光影水岸剧目《梦华一笑》，以“九十天早餐不重样”的特色美食吸引游客开启“奔县”之旅；威海荣成将传统“登岛游”升级为生态“海上游”，海驴岛海域粉色游轮为蔚蓝海岸增添亮丽色彩；枣庄滕州整合“一塔六馆”建成全国最大县级博物馆群，让游客在古塔巍峨与馆藏珍品之间触摸历史文化，真正实现“逛一座城、读一部史”……　　“奔县游”的火热，折射出旅游消费从“景观化”观光向“生活化”体验的深层转变。

B | 山东正大力实施“宝藏小城”培育计划，推动旅游价值从资源驱动、观光打卡向幸福导向、情绪体验转型。　　据刘少华介绍，今年以来，山东文旅消费市场呈现“业态焕新、供需两旺”的特点。1月至7月，全省接待国内游客5.3亿人次、同比增长6.6%，实现国内旅游收入6592.9亿元人民币、同比增长6.1%；接待入境游客122.3万人次、同比增长44%，实现收入8.3亿美元、同比增长43.1%。

C |

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